Astral Road Media | Linda Schreyer, Tears and Tequila
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Linda Schreyer, Tears and Tequila

About This Project

Linda Schreyer

with Jo-Ann Lautman)

Tears and Tequila

Book Launch, Public Relations, Web Platform & Content Strategy, Social Media Training


  • Distribution to retail sales channels
  • Marketing and promotion
  • Public Relations
  • Website Concept and Design
  • Content Strategy
  • Online Radio Show Development and Launch
  • Social Media Training
  • Community Building
Astral Road Work_Schreyer

Tears and Tequila is a story of love, loss, friendship, courage and, most of all, renewal; it tells of the healing that happens when you become part of a community in which everybody is missing someone.


More information at


I would be nowhere without Rich Fahle.

As a debut novelist (Tears and Tequila) I had an outdated idea that my book would sell itself. I was wrong.

I thought I could sit back and wait for the phone to ring. I was wrong.

I was averse to Twitter, had never heard of Instagram and never gave a thought to doing an online radio interview.

Having valued my privacy (as a writer and a person) I was unprepared to be suddenly public. Rich patiently coached and coerced me until I became more comfortable with being ‘out there’ as an author. He created a kickass website ( that opened my eyes to the possibilities of outreach.

He taught me to post content regularly and foster new relationships and contacts.

He taught me how to record an interview.

He continued to encourage me to get bigger, communicate more and never ever give up.

Almost everything Rich Fahle suggested, I’ve done. For two reasons: Rich believed in me as an author. And he’s one of the smartest guy I’ve ever met.

Along the way, I learned:

  • How to do online interviews with likeminded authors.
  • How to do blog radio interviews (today I have my own ‘Handling Grief Radio Show.’)
  • How to tweet (today I over 600 Twitter followers.)
  • How to keep reaching out to others in my community.
  • If you’re an author, you have to keep writing.
  • The life of a book takes place over a long time, not a short one.

If you’re an author, there’s only one person you need on your team.
His name is Rich Fahle.